Interviewing businesspeople face-to-face has essentially the same advantages and drawbacks as mall intercept interviewing.

Question

Quizplus · Accepted Answer

While both face-to-face interviewing and mall intercept interviewing involve direct interaction, the context and potential biases differ. Mall intercepts may have a more diverse demographic but can suffer from location-based bias, whereas businesspeople interviews might access a more specific professional demographic but could be limited by the willingness of participants to engage during business hours.

Interviewing Businesspeople Face-To-Face Has Essentially the Same Advantages and Drawbacks