Online businesses assess their ability to keep the customers they have reached using customer acquisition cost (CAC).

Name: Online businesses assess their ability to keep the customers they have reached using customer acquisition cost (CAC).
Brand: Quizplus
Rating: 4.9 (45 reviews)

Question

Quizplus · Accepted Answer

Customer acquisition cost (CAC) measures the cost of acquiring new customers, not retaining existing ones. Retention metrics like customer lifetime value (CLV) are used to assess the ability to keep customers.

Online Businesses Assess Their Ability to Keep the Customers They