A fine jeweler may require that the final sample is 75 percent female and 25 percent male because they understand that the customer base is primarily female with a smaller percentage of males.In this instance,a researcher would use which type of sampling method?
A)Quota sampling
B)Referral sampling
C)Convenience sampling
D)Purposive sampling

Question

Quizplus · Accepted Answer

Quota sampling is used in this scenario because the researcher is setting specific quotas or proportions for segments within the population (in this case, 75% female and 25% male) to ensure that the sample reflects certain characteristics of the population.

A Fine Jeweler May Require That the Final Sample Is