A research company performing a mall intercept study would be an example of the use of what type of sampling method?
A)Quota sampling
B)Purposive sampling
C)Referral sampling
D)Convenience sampling

Question

Quizplus · Accepted Answer

Mall intercept study is a form of convenience sampling where individuals are selected based on their availability in a convenient location. It involves approaching people who happen to be in a particular location at a particular time and may not necessarily represent the entire population being studied. Hence, the best choice would be D i.e., Convenience sampling.

A Research Company Performing a Mall Intercept Study Would Be