Synergistic beneﬁts can often be realized by merging with a ﬁrm that has an ineffective marketing
program.

Question

Quizplus · Accepted Answer

By merging with a firm that has an ineffective marketing program, the acquiring company can potentially leverage their own marketing expertise and improve the overall performance of the merged entity. This can result in synergistic benefits where the combined entity achieves greater success than either company could have achieved on its own.

Synergistic Beneﬁts Can Often Be Realized by Merging with a ﬁRm