The sales director at WebMD is developing goals regarding sales revenue targets and the number of new medical-related content providers that the firm needs to maintain a competitive advantage.In which step of the strategic management process is the sales director most likely involved?
A)performing external and internal audits
B)defining the business and its mission
C)translating a mission into strategic goals
D)evaluating strategic decisions

Question

Quizplus · Accepted Answer

C)The sales director is in the process of translating the firm's mission,which is to maintain a competitive advantage,into strategic goals,which in this case involve sales revenue targets.This step is the fourth one in the strategic process,and it occurs after the firm's business and mission have been defined and after audits have been performed.Implementation and evaluation occur after strategic goals are developed.

The Sales Director at WebMD Is Developing Goals Regarding Sales