What is the primary way that a firm builds a brand that improves recruiting efforts?

Name: What is the primary way that a firm builds a brand that improves recruiting efforts?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The best branding starts in-house by creating an environment in which employees like to work. A good work environment leads to positive word-of-mouth communication regarding the firm. Being a good community citizen also improves recruiting efforts, but is less important than happy employees.

What Is the Primary Way That a Firm Builds a Brand