You recently overheard your boss telling someone that if he'd actually crunched some numbers and done some analysis instead of just going with his instincts, he never would have opened the new store in Centre City. Which one of the following caused your boss to make a bad decision?
A) Regret aversion
B) Endowment effect
C) Money illusion
D) Affect heuristic
E) Representativeness heuristic

Question

Quizplus · Accepted Answer

The boss's decision was likely influenced by the affect heuristic, which is the tendency to make judgments and decisions based on emotions and gut feelings rather than objective analysis.

You Recently Overheard Your Boss Telling Someone That If He'd