Consumer behavior reflects more than the way that a product is acquired by a single person at any one point in time.

Question

Quizplus · Accepted Answer

Consumer behavior is a complex process that involves various stages, such as problem recognition, information search, evaluation of alternatives, purchase decision, post-purchase evaluation, and feedback. It also involves social and cultural factors, environmental and situational factors, psychological and personal factors. Thus, it is not just a one-time event but a dynamic and ongoing process that can be influenced by numerous internal and external factors over time.

Consumer Behavior Reflects More Than the Way That a Product