Scorla Foods, a food products manufacturer, initially manufactured all kinds of food products. Recently, the company started to manufacture and market only organic food products. Due to this change, the company came to be identified as a manufacturer of organic products. In this case, Scorla Foods is involved in _____.

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Scorla Foods is involved in repositioning, which is a marketing strategy that involves changing the company's image, identity, or offerings to influence how customers perceive it. In this case, Scorla Foods has shifted its focus from manufacturing all kinds of food products to manufacturing only organic food products, which has changed the way customers perceive the company.

Scorla Foods, a Food Products Manufacturer, Initially Manufactured All Kinds