Dairymeisters, a company that makes food products, conducts a survey that reveals that delicious desserts usually have a high fat and calorie content. In order to capitalize on this, they begin the development of a low-calorie, healthy, and delicious dessert as a substitute to the high-fat items. This is an example of how marketers can help consumers resolve:

Question

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The scenario outlines an approach-avoidance conflict, where consumers desire the delicious taste of high-fat desserts but want to avoid the negative health effects of consuming them. Dairymeisters is attempting to resolve this conflict by creating a low-calorie option that still satisfies the consumers' desire for delicious desserts.

Dairymeisters, a Company That Makes Food Products, Conducts a Survey