Consumers are most likely to be exposed to ads:
A) that are placed below their eye level at stores.
B) that appear low on an Internet search list.
C) within TV programs that interest them.
D) for product categories they do not use.
E) when they engage in zipping.

Question

Quizplus · Accepted Answer

Consumers are most likely to pay attention to and be exposed to ads within TV programs that interest them. This is because they are actively engaged in watching the program and are more likely to notice ads that are related to their interests.

Consumers Are Most Likely to Be Exposed to Ads