Implicit memory is when consumers are consciously aware that they remember something.

Name: Implicit memory is when consumers are consciously aware that they remember something.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Implicit memory is actually when consumers are not consciously aware that they remember something. It is non-declarative and involves the retrieval of information without conscious effort, such as riding a bike or typing on a keyboard.

Implicit Memory Is When Consumers Are Consciously Aware That They