In the context of the associations in schemas, which of the following is a dimension that is crucial to building and maintaining strong brands?
A) Cocreation
B) Readability
C) Uniqueness
D) Sourcing
E) Competition

Question

Quizplus · Accepted Answer

Uniqueness is a dimension that is crucial to building and maintaining strong brands. A brand needs to stand out from the competition and be memorable in the minds of consumers. The associations in schemas can help create a unique image for a brand in the minds of consumers.

In the Context of the Associations in Schemas, Which of the Following