Freulia Corp. is a manufacturer of personal care products. In one of its TV advertisements, the shampoo manufactured by Freulia Corp. is placed near the shampoo manufactured by Magnira Corp., another manufacturer of personal care products. The advertisement compares the features of Freulia Corp.'s shampoo with Magnira Corp.'s. This is an example of _____.
A) word-of-mouth advertising
B) a counterargument
C) the sleeper effect
D) product placement
E) direct comparative advertising
Correct Answer:
Verified
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