Which of the following statements is true of affective responses?
A) Consumers use analytical process of attitude formation to generate affective responses.
B) They are generally more influential than cognitive responses in shaping consumers' attitudes toward products.
C) They take the form of recognitions and evaluations.
D) They can be classified as counterarguments, support arguments, and source derogations.
E) Consumers focused on their responsibilities and obligations tend to rely more on affective responses.

Question

Which of the following statements is true of affective responses?
A) Consumers use analytical process of attitude formation to generate affective responses.
B) They are generally more influential than cognitive responses in shaping consumers' attitudes toward products.
C) They take the form of recognitions and evaluations.
D) They can be classified as counterarguments, support arguments, and source derogations.
E) Consumers focused on their responsibilities and obligations tend to rely more on affective responses.​

Quizplus · Accepted Answer

Affective responses are emotional reactions to a product or brand, and they are generally more influential than cognitive responses (rational thoughts) in shaping attitudes. Affective responses are often based on personal experiences, cultural factors, and other subjective factors. Consumers may use both affective and cognitive processes in attitude formation, but affective responses tend to be more automatic and immediate.

Which of the Following Statements Is True of Affective Responses