A TV commercial for a local blood bank features a young boy in urgent need of a blood transfusion. The commercial makes viewers feel guilty about not donating blood. This ad is using _____.
A) an analogy
B) fear appeal
C) product placement
D) the sleeper effect
E) comparative advertising
Correct Answer:
Verified
Q37: Sapone Inc. is a leading clothing manufacturer.
Q38: Which of the following statements is true
Q39: Expectancy-value models are analytical processes that explain:
A)
Q40: Under peripheral-route processing, consumers' attitudes are based
Q41: An indirect comparative message is:
A) one in
Q43: With direct comparative advertising, advertisers:
A) explicitly name
Q44: _ refers to the extent to which
Q45: Ruelis Corp. is working on a new
Q46: Which of the following statements is true
Q47: Jeremiah watched an advertisement for a breakfast
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