Which of the following statements is true of attitude-behavior relationship of consumers?
A) Low self-monitors are likely to exhibit less consistent attitude-behavior relationships than high-self monitors.
B) Individuals who like to devote a lot of thought to actions will evidence weak attitude-behavior relationships.
C) Emotional attachment to a brand is a stronger predictor of actual purchase behavior than brand attitudes.
D) Direct experience of a product decreases attitude accessibility for attributes that must be experienced.
E) According to the theory of reasoned action model, normative factors are not likely to affect the attitude-behavior relationship.

Question

Which of the following statements is true of attitude-behavior relationship of consumers?
A) Low self-monitors are likely to exhibit less consistent attitude-behavior relationships than high-self monitors.
B) Individuals who like to devote a lot of thought to actions will evidence weak attitude-behavior relationships.
C) Emotional attachment to a brand is a stronger predictor of actual purchase behavior than brand attitudes.
D) Direct experience of a product decreases attitude accessibility for attributes that must be experienced.
E) According to the theory of reasoned action model, normative factors are not likely to affect the attitude-behavior relationship.​

Quizplus · Accepted Answer

Emotional attachment to a brand often results in a stronger predictor of purchase behavior than mere attitudes towards the brand. This is because emotional attachment can drive loyalty and consistent purchasing patterns, whereas attitudes can be more easily swayed and less directly linked to behavior.

Which of the Following Statements Is True of Attitude-Behavior Relationship