Michelle is planning to buy a new computer. Whenever she sees ads for computers, she evaluates whether the brand is good or not. In this case, Michelle is engaged in _____.
A) preattentive processing
B) subliminal perception
C) online processing
D) peripheral-route processing
E) habituation

Question

Quizplus · Accepted Answer

Michelle is engaged in online processing, which involves evaluating information presented in the moment, such as assessing the quality of a brand while viewing ads for computers. This contrasts with preattentive processing, subliminal perception, peripheral-route processing, and habituation, which involve different aspects of information processing and response to stimuli.

Michelle Is Planning to Buy a New Computer