In external search, _____ is the most frequently accessed type of information because it is a central node around which other information can be organized in memory.
A) retail source
B) dealer information
C) interactivity
D) brand name
E) usage instruction

Question

In external search, _____ is the most frequently accessed type of information because it is a central node around which other information can be organized in memory.​
A) retail source
B) dealer information
C) interactivity
D) brand name
E) usage instruction

Quizplus · Accepted Answer

Brand name is a central node around which other information can be organized in memory. Therefore, it is the most frequently accessed type of information in external search. Consumers are likely to start their search with a brand they are familiar with or have heard about, and then look for additional information about that brand or other similar products.

In External Search, _____ Is the Most Frequently Accessed Type