Kimberly wants to buy a digital camera. She compares cameras of different brands by their picture quality, level of optical zoom, and the availability of lenses, respectively. In this scenario, Kimberly is:
A) influenced by confirmation bias.
B) involved in experiential search.
C) buying experience goods.
D) searching by attribute.
E) involved in internal search.

Question

Quizplus · Accepted Answer

Kimberly is comparing cameras by specific attributes such as picture quality, level of optical zoom and availability of lenses, which suggests that she is involved in searching by attributes.

Kimberly Wants to Buy a Digital Camera