When consumers' motivation, ability, and opportunity (MAO) to process information relevant to a decision are low, consumers put a lot of effort into making these decisions.

Question

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When consumers' motivation, ability, and opportunity to process information relevant to a decision are low, they tend to put less effort into making these decisions as they are less engaged and invested in the decision-making process.

When Consumers' Motivation, Ability, and Opportunity (MAO) to Process Information