
In the context of decisions based on gains and losses, consumers have a much stronger reaction to price decreases than to price increases.
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Q1: Present-oriented consumers want to develop themselves and
Q2: Bud wants to buy a car, but
Q4: Although most consumers prefer attribute processing because
Q5: Repetition of a brand name and messages
Q6: Len wants to purchase a car and
Q7: When the outcome of a decision will
Q8: Judgments of goodness and badness are not
Q9: Promotion-focused consumers, whose goal is to maximize
Q10: Decision-making is judging how likely it is
Q11: Consumers using a disjunctive model set up
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