In the context of time pressure, _____ want to improve their current well-being and prefer products that help them to do so.
A) attribute-oriented consumers
B) sustainable consumers
C) brand-oriented consumers
D) risk averse consumers
E) present-oriented consumers

Question

Quizplus · Accepted Answer

Present-oriented consumers are those who prioritize their immediate needs and desires over long-term goals. In the context of time pressure, these consumers are likely to be more focused on improving their current well-being rather than considering long-term consequences. Therefore, they are more likely to prefer products that offer immediate benefits and help them feel better in the present moment.

In the Context of Time Pressure, _____ Want to Improve