When consumers tend to exhibit _____, they often find moderately priced options more attractive than options that are either very expensive or very inexpensive.
A) imagery dominance
B) schematic inferiority
C) branding efficiency
D) extremeness aversion
E) attribute moderation

Question

Quizplus · Accepted Answer

Extremeness aversion refers to the tendency of consumers to avoid extreme options and prefer moderate options. Hence, when consumers exhibit extremeness aversion, they are likely to find moderately priced options more attractive than options that are either very expensive or very inexpensive.

When Consumers Tend to Exhibit _____, They Often Find Moderately