Consumers are motivated to relieve their boredom because their level of arousal falls below the optimal stimulation level (OSL).

Question

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According to the Yerkes-Dodson law, consumers are motivated to seek out activities to increase their level of arousal when it falls below their optimal stimulation level (OSL). Boredom is a state characterized by low arousal levels, so consumers are motivated to relieve it by engaging in activities that increase their arousal and bring them closer to their OSL.

Consumers Are Motivated to Relieve Their Boredom Because Their Level