In the context of sources of influence, which of the following is true of nonmarketing sources?
A) They are delivered by salespeople, service representatives, and customer service agents.
B) They are regarded as highly credible sources of influence.
C) They are known to have a personal stake in consumers' purchase decisions.
D) They are the verbally communicated sources of information about offerings.
E) They are regarded as the least credible sources of influence.
Correct Answer:
Verified
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A)
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