
Way Wares is a health, beauty, and home care company. It targets individual customers as selling agents and rely on their friendships, social media contacts, and internal social groups for direct-selling efforts. This is best thought of as an example of marketers using weak ties to:
A) identify new networks.
B) foster interpersonal relationships among its customers.
C) increase the influence of opinion leaders.
D) build up distribution with large companies.
E) sell within secondary reference groups.
Correct Answer:
Verified
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