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Way Wares Is a Health, Beauty, and Home Care Company

Question 50

Multiple Choice
Way Wares is a health, beauty, and home care company. It targets individual customers as selling agents and rely on their friendships, social media contacts, and internal social groups for direct-selling efforts. This is best thought of as an example of marketers using weak ties to:

Way Wares is a health, beauty, and home care company. It targets individual customers as selling agents and rely on their friendships, social media contacts, and internal social groups for direct-selling efforts. This is best thought of as an example of marketers using weak ties to:


A) identify new networks.
B) foster interpersonal relationships among its customers.
C) increase the influence of opinion leaders.
D) build up distribution with large companies.
E) sell within secondary reference groups.

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