When Stephanie was young, her parents bought her clothes from the brands they preferred. As she grew up, she started shopping with her friends instead of her parents. This led to a change in her brand preferences. This is best thought of as an example of:

Question

Quizplus · Accepted Answer

The scenario described is an example of consumer socialization, which is the process by which individuals acquire the knowledge, attitudes, and values necessary to function as consumers. In this case, Stephanie's brand preferences were initially influenced by her parents (part of her consumer socialization), but later changed as a result of her experiences shopping with her friends.

When Stephanie Was Young, Her Parents Bought Her Clothes from the Brands