Happy Kid Toys conducted a study on children between the ages of four and ten to determine the kind of toys they liked to receive as gifts during Christmas. The study concluded that roughly 75 percent of the requests made to Santa Claus were for things they had seen on TV. This is best thought of as an example of:
A) reference group influence on children.
B) peer group influence on consumers.
C) homophilous group influence on children.
D) media influence on children.
E) the influence of opinion leaders on children.
Correct Answer:
Verified
Q51: A(n) _ is a market in which
Q52: Horizen is an Internet service provider. It
Q53: Brand-choice congruence is:
A) the purchase of the
Q54: _ is the process by which individuals
Q55: Mediavoid, a think tank, conducted a study
Q57: Which of the following is true of
Q58: The _ is designed to induce compliance
Q59: Clay rarely drinks and hence considers himself
Q60: Jason, a new salesperson at a shoe
Q61: Discuss the importance of market mavens to
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents