Marketers prefer building brand awareness among adults to building it among teens because teens do not have much purchasing power.

Question

Quizplus · Accepted Answer

This statement is false. While teens may not have as much purchasing power as adults, they still have significant influence over purchasing decisions made by their parents and may become loyal customers themselves in the future. Building brand awareness among teens can help create a long-term customer base.

Marketers Prefer Building Brand Awareness Among Adults to Building It