Which of the following best describes Gen Xers' consumer behavior?
A) They like to take time to research products and customize them to their own taste.
B) They are accustomed to shopping in stores and online.
C) They are cynical about obvious marketing techniques.
D) They notice advertising messages that appeal to nostalgia for their younger days.
E) All of these are correct.

Question

Quizplus · Accepted Answer

All of these choices are correct. Gen Xers are known to research products thoroughly before making a purchase decision, and they like to customize products to fit their own taste. They are comfortable with both online and in-store shopping, and they tend to be cynical about obvious marketing techniques. Additionally, Gen Xers tend to notice advertisements that appeal to nostalgia for their younger days.

Which of the Following Best Describes Gen Xers' Consumer Behavior