The _____ segment is comprised of consumers over the age of 65.
A) gray market
B) baby boomer
C) Generation X
D) Generation Y
E) silent generation

Question

Quizplus · Accepted Answer

The gray market segment refers to consumers over 65 years old, making it the correct answer. Baby boomers (born 1946-1964) fall within this age range but do not necessarily comprise the entire gray market segment. Generation X (born 1965-1980) and Generation Y (born 1981-1996) are younger age groups and not over 65, while the silent generation refers to those born between 1928-1945 and may or may not be over 65.

The _____ Segment Is Comprised of Consumers Over the Age