Fast-food chains have a separate marketing director and multimillion-dollar budget for communicating with Hispanic American consumers, with African American consumers, and with Asian American consumers. This is an example of:

Question

Quizplus · Accepted Answer

Multicultural marketing refers to targeting specific ethnic or cultural groups with tailored marketing efforts. In this case, fast-food chains have separate marketing directors and budgets for Hispanic American, African American, and Asian American consumers, indicating a focus on multicultural marketing.

Fast-Food Chains Have a Separate Marketing Director and Multimillion-Dollar Budget