Members of a particular social class tend to:

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Social class is determined by a combination of factors such as education, income level, occupation, and social circles. Therefore, people belonging to the same social class are likely to have similar values, behavior patterns, and attitudes towards certain issues. This similarity within a social class helps in understanding their purchasing behavior and preferences, which is important for marketers while designing their strategies. Differences in income levels and educational achievements can exist within a social class but are not defining characteristics. Attention levels for marketing also vary across individuals within a social class. Formal group identities may or may not be present within a social class.

Members of a Particular Social Class Tend To