Social class structures are important because they strongly affect:

Question

Quizplus · Accepted Answer

Social class structures strongly affect the bargaining power of consumers. The higher the social class, the greater the bargaining power, as they have more disposable income and can afford to pay more for goods and services. On the other hand, those in lower social classes have less bargaining power as they have less disposable income and are more price sensitive. This affects companies' marketing strategies and pricing decisions.

Social Class Structures Are Important Because They Strongly Affect