Ed could not afford a new SUV after losing his job, but he nevertheless purchased one. After the purchase, he felt better about himself. This is an example of how, during times of downward mobility, acquisition and consumption can help:

Question

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Ed's purchase of the SUV despite losing his job can be seen as a way to protect his self-worth during a time of downward mobility. By acquiring a new item, he may feel a sense of control and accomplishment, which can help maintain his self-esteem.

Ed Could Not Afford a New SUV After Losing His