Compared to low self-monitors, high self-monitors are generally more responsive to ads that make a quality claim and are more willing to try these products and pay extra for them.

Question

Quizplus · Accepted Answer

High self-monitors are more responsive to ads that emphasize social image and status rather than quality claims, as they are more concerned with how they are perceived by others.

Compared to Low Self-Monitors, High Self-Monitors Are Generally More Responsive