The personality trait of competitiveness has been associated with the desire to outdo others through conspicuous consumption of material items such as the newest electronic gadgets.

Question

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Competitiveness is linked to the desire to win or succeed, which can manifest in various ways, including the consumption of material items to showcase one's status or superiority over others. Studies have found a positive correlation between competitiveness and consumer behavior, especially in areas such as high-tech gadgets and luxury products.

The Personality Trait of Competitiveness Has Been Associated with the Desire