VALS, formerly known as Values and Lifestyles, is a psychographic tool used to create consumer segments based on consumers' resources and primary motivation.
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Q1: Allocentric consumers are those who prefer interdependence
Q2: Voluntary simplicity is the same as frugality.
Q4: Voluntary simplicity means consciously limiting acquisition and
Q5: Donovan bought a new car and crashed
Q6: Traditionally, psychographics did not measure consumer lifestyles.
Q7: Dogmatism is the principle of pleasure seeking.
Q8: Compared with other cultures, the United States
Q9: Consumers who are low on frugality switch
Q10: Parents who consider themselves environmentalists but still
Q11: Dan is interested in mountain climbing and
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