According to VALS consumer segments, thinkers have the lowest incomes and focus on meeting basic day-to-day needs.

Name: According to VALS consumer segments, thinkers have the lowest incomes and focus on meeting basic day-to-day needs.
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According to VALS consumer segments, thinkers are actually characterized by a higher-than-average income and a focus on achieving a secure and stable life. They are motivated by growth and achievement and are willing to invest in education and self-improvement.

According to VALS Consumer Segments, Thinkers Have the Lowest Incomes