Which of the following statements is true of measuring values?
A) Marketers directly assess values by using the means-end chain analysis.
B) Consumers' response to a values questionnaire is the most accurate way of measuring values.
C) The least obtrusive way to measure values is to make inferences based on a culture's milieu.
D) Values are often easy to measure.
E) Advertising is the least effective indicator of values.
Correct Answer:
Verified
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