Joanne Is a Marketing Manager at Calin Corp

Joanne is a marketing manager at Calin Corp., a ready-to-eat food products manufacturer. During her interaction with the firm's regular customers, she came to know that they like Calin Corp.'s single serving size meals. When she probed why they liked the single serving size packs, they replied the packs come in separate boiling bags. They are of ideal quantity leaving no room for waste. In this case, Joanne is involved in:

A) altering customers' locus of control.
B) value laddering.
C) value segmentation.
D) analyzing customers' demographics.
E) encouraging a value conflict.