According to VALS, formerly known as Values and Lifestyles, makers:

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VALS identifies makers as individuals who value self-sufficiency and are motivated by a desire for practicality and functionality, rather than prestige or conspicuous consumption. This suggests that they may be less interested in owning flashy cars or accessories, and may have a higher level of skepticism towards advertising, as they value their own ability to make informed purchasing decisions. While they may not necessarily have the greatest resource base, as this varies depending on individual circumstances, they are likely to have a strong sense of personal agency and independence. VALS does not provide information on whether or not makers have a high desire to own land.

According to VALS, Formerly Known as Values and Lifestyles, Makers