Phoenix Inc., a XYZ manufacturing company, introduces Numberator, a scientific calculator, that comprises a special, high-quality chip. This chip helps the Numberator calculate faster than the traditional scientific calculators. In this scenario, Numberator can be considered an innovation:
A) only if its speed can be measured.
B) only if it is perceived so by consumers.
C) as long as the brand calls it an innovation.
D) if it is a popular brand with a good brand image.
E) only by the individuals who have purchased it.

Question

Quizplus · Accepted Answer

Innovation is a subjective concept that is based on perceived novelty and usefulness by consumers. In this scenario, the Numberator is perceived as an innovation because it is faster than traditional scientific calculators, which is likely to appeal to consumers who need to perform calculations quickly. The other options are not relevant for determining whether the Numberator is an innovation.