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Innovators Adopt Innovations Independent of the Opinions of Other People

Question 48

Multiple Choice
Innovators adopt innovations independent of the opinions of other people, and they tend to:

Innovators adopt innovations independent of the opinions of other people, and they tend to:


A) be easily influenced by their reference group.
B) be easily influenced by their peer group.
C) be ignorant about new products.
D) be more receptive to information about new products.
E) be less receptive to information about new products.

Correct Answer:

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