In the context of symbolic consumer behavior, groups on the margins of society can be agents of change in cultural principles.

Question

In the context of symbolic consumer behavior, groups on the margins of society can be agents of change in cultural principles.​

Quizplus · Accepted Answer

Groups on the margins of society often challenge the dominant cultural principles and may initiate change in the mainstream culture. Their consumption practices, beliefs, and values can serve as a source of inspiration for mainstream culture and influence the development of new cultural practices. This phenomenon is known as "cultural innovation" and it highlights the important role of non-mainstream groups in shaping cultural evolution.

In the Context of Symbolic Consumer Behavior, Groups on the Margins