An Indonesian family that has immigrated into the U.S. tries to adopt the American culture by participating in festivals such as Easter and Halloween. The family also begins to celebrate Thanksgiving and Christmas in their own home. Which of the following symbolic consumer behaviors does this scenario illustrate?
A) Reflexive evaluation
B) Symbol development
C) Marital transition
D) Symbol communication
E) Cultural transition

Question

Quizplus · Accepted Answer

The scenario is an example of cultural transition, as the family is adapting and integrating into a new culture by participating in its traditions and celebrations.

An Indonesian Family That Has Immigrated into the U