Tiffany likes to think of herself as a fashionista. She watches advertisements that show beautiful young women flaunting branded items with interest and often buys these products. This is an example of _____.

Question

Quizplus · Accepted Answer

Tiffany's interest in advertisements that showcase branded items reflects a desire to align herself with the self-image that these advertisements cater to. This demonstrates the power of advertising in appealing to consumers' self-concept and their identification with certain brands or ways of life.

Tiffany Likes to Think of Herself as a Fashionista