Which of the following statements is true of consumers who are highly attached to a brand?
A) They are content with the oldest models of their favorite brand.
B) They work as their favorite brand's paid salesforce.
C) They are less likely to talk about their favorite brand.
D) They are least likely to forgive their favorite brand's minor mishaps.
E) They serve as brand ambassadors of their favorite brand.

Question

Quizplus · Accepted Answer

Consumers who are highly attached to a brand are more likely to serve as brand ambassadors and spread positive word-of-mouth about their favorite brand. They may also be more forgiving of minor mishaps or flaws in newer models, as their attachment to the brand overrides these minor concerns.

Which of the Following Statements Is True of Consumers Who